our work

Making predictive legal technology relevant to litigators

Pre/Dicta needed an animated explainer for a legal technology product that uses data science to forecast judicial decisions. Hired directly by the client, Storyfarm developed the concept and script and produced the animation. The film frames an unfamiliar capability around a question every litigator recognizes, giving Pre/Dicta a focused product introduction for its website, marketing materials, and sales meetings.

The Challenge

Forecasting judicial decisions with data science was a new idea for much of the audience, and experienced litigators had little reason to engage with a technology they didn’t yet see as relevant to their practice. The film needed to make the capability feel useful and credible to people who already rely on their own judgment and experience.

The Solution

The film opens with a situation the audience knows well: a client asking about the chances of success on a motion to dismiss. That question establishes a practical reason to consider the product before any technology is introduced.

The narrative then explores the scale of information that could inform a prediction, including docket data and information about judges beyond their written decisions. To make that breadth easy to grasp, the script introduces a familiar analogy: a law clerk in every federal courtroom, with knowledge of every case and the capacity to work around the clock.

Within that frame, the film introduces Pre/Dicta’s data science and proprietary algorithms, connecting the technology directly back to the litigator’s original question.

The Results

The finished animation gave Pre/Dicta a focused product introduction built around a recognizable buyer concern. Used on the website, in marketing materials, and in sales meetings, it provides a consistent way to explain what the platform was designed to do and why a litigator might want to learn more.

For a sales conversation

Pre/Dicta hired us directly to develop the concept, script, and animation for its product explainer. We opened with a client asking a litigator about the chances of success on a motion to dismiss, then used the idea of a law clerk in every courtroom to explain the scale of analysis behind the product. The client uses the film on its website, in marketing materials, and in sales meetings. It’s a useful example when a company needs to introduce unfamiliar technology through a problem its buyers already understand.