CakeBites needed commercial work that could perform in market without wasting time or budget during COVID-era production constraints. Storyfarm delivered multiple campaigns and adapted the process so client oversight could still happen in real time.
The client needed commercials that worked. Then COVID made normal on-set collaboration harder just as the need for effective advertising stayed the same. The issue was not only production quality. It was process continuity.
Across multiple projects, Storyfarm handled development, scripting, production, and post while keeping the work collaborative and efficient. During COVID, the team solved the remote oversight problem by giving the client access to the camera feed, which allowed real-time feedback without requiring anyone to be physically on set.
Over two years, Storyfarm delivered multiple commercials on budget and helped drive a video completion rate three times higher than the previous year’s creative. The client also got a production process that stayed clear and workable when normal workflows broke down.
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