NFI needed a video partner that could do more than make ads. It needed creative that could help sell products, support retail conversations, and keep up with a fast-moving brand. Storyfarm became that partner.
When NFI acquired Blue-Emu, it was roughly an $8 million brand in a crowded over-the-counter category. The company needed work that could succeed on national TV, support product launches, help with retailer sell-in, and stay aligned with marketing and regulatory realities. Polished production alone was not enough.
Over a multi-year relationship, Storyfarm produced roughly 30 videos across commercials, explainers, retailer presentations, and product animations. The team handled concepting, scripts, storyboards, talent, wardrobe, locations, logistics, and a large volume of edits and file variations. Over time, the relationship became highly turnkey. NFI could hand over the brief and trust Storyfarm to run the work.
In four years, Blue-Emu grew from about $8 million to more than $40 million, and the client directly credits the TV advertising with helping drive that growth. Storyfarm also became the go-to partner across additional brands, launches, and retail presentations. This was not just a run of strong creative. It became a working content system.
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